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kamal Mekouar

President of Villa Design Company

The Artisan of Luxury and Innovation

Diving into the world of Kamal Mekouar is to discover a story where heritage and modernity intertwine harmoniously. Born into a family where craftsmanship and excellence are fundamental values, Kamal has managed to transform this familial legacy into a unique vision, where Moroccan tradition meets contemporary innovation. Through Villa Design Company, he reinvents the codes of design and craftsmanship by integrating a scientific approach, technical rigor, and an unwavering passion for quality.

Trained as a dentist, Kamal Mekouar transferred the precision and attention to detail of dental medicine to the world of carpentry and design. This shift was not a renouncement but a natural continuation, driven by a sharp expertise in materials, technical mastery, and a functional aesthetic sense. Wood, steel, ceramics, resins… Kamal handles materials with an expertise he developed through his medical background, blending precision, rigor, and a balance between aesthetics and practicality.

His industrial park reflects his philosophy: merging traditional Moroccan know-how with cutting-edge technologies. With mastery of 33 artisanal trades, Villa Design Company integrates three complementary worlds: handcrafted craftsmanship, conventional industrial processes, and digital technologies such as 3D printing, augmented reality, and BIM. Each creation embodies both the authenticity of ancient techniques and contemporary innovation.

This vision is driven by the concept of “itqanisation,” a philosophy that combines rigor, precision, and innovation. Each project at Villa Design Company is executed with meticulous attention to detail, incorporating local materials and eco-friendly techniques to ensure sustainable and responsible creations.

Under his leadership, Villa Design Company has become a showcase of “Made in Morocco” on the international stage. Among its iconic achievements, the Moroccan Pavilion at Denkmal Leipzig embodies a perfect symbiosis between Moroccan craftsmanship and contemporary vision, while Villa Design Édition offers exclusive collections in collaboration with renowned designers, blending Arab-Moorish influences with modern design.

For Kamal Mekouar, design is much more than just aesthetics: it is a vehicle for cultural transmission, a driver of sustainability, and a tool for social impact. His mission is to continue promoting Moroccan craftsmanship while propelling it toward the future with a global vision and modern tools.

More than just a craftsman or leader, Kamal Mekouar is a guardian of Moroccan heritage, an innovator, and an ambassador of responsible luxury. Through his journey, he proves that cultural heritage is a precious resource capable of inspiring sustainable and meaningful creations. With Villa Design Company, he is writing a new chapter in the history of Moroccan design, where every project tells a story, and every creation celebrates timeless craftsmanship.

We seamlessly blend Moroccan craftsmanship and innovation to create unique pieces, while ensuring excellence through Itqanisation.

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  • Immeuble le Matignon, La colline II Nouveau Quartier d’affaires N°5, Casablanca 20190

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